For many clients that have been using LEDs lighting for the last 10 years, it is not uncommon to hear complain of Daylight colour 6000K having a bluish tone.

There had been many instances where people feel that LED lighting affects the mood and sleep patterns.

To summarize: What this chipset does is it generates LED lighting with a wave spectrum that is closest to natural sunlight presently. Hence, it shows items under a more natural sunlike lighting effect.

Resource: http://www.seoulsemicon.com/en/technology/Sunlike/